Marketing Plan and the

Essential Elements for Success

For a marketing plan to work, there are essential elements that need to be in place, when planning your next strategy: a clear objective,  strategic partners, an executable plan and an emotional connection with the attendees. 

Clear Objective & Strategic Partnerships

American Express, together with Resy, pulled it off in a very simple and elegant way. With a clear objective of engaging with its card members and helping the restaurants make a come- back, they created and executed an event in a safe environment with an inviting ambiance., Designed by Kehoe Designs., the event included with some restaurants in the Chicago area, that were part of this initiative to generate additional business. By creating a bubble or yurts that offered privacy and a safe environment for guests to enjoy a night out while feeling safe inside. Representing a different decade each, going all the way to a futuristic vision was a curated piece of art while having a five-course gourmet menu. Making this a win win for everyone.

 Executable Plan

All the elements were incorporated, as Tom Kehoe, president of Kehoe Designs, says that the overall planning process was seamless from start to finish.

Emotional Connection

The emotional connection was there from beginning to end, as they reached out to their card members and offered them special perks as well as priority reservations. Guests were able to connect with the yurts and experience a night like no other. The emotional connection was there from the first communication,  as they reached out to their card members and offer them special perks as well as priority reservations. Guests were able to connect with the yurts and experience a night like no other. By bringing together all the elements, this was a win win for everyone involved.

The emotional connection was there from the first communication,  as they reached out to their card members and offer them special perks as well as priority reservations.

Guests were able to connect with the yurts and experience a night like no other. By bringing together all the elements, this was a win win for everyone involved.

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