Oops & wow moments

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"BRINGING THE WOW, WHILE AVOIDING THE OOPS"

Marketing Plan and the Essential Elements for Success

By Gladys Mezrahi

Marketing Plan and the Essential Elements for Success For a marketing plan to work, there are essential elements that need to be in place, when planning your next strategy: a clear objective, strategic partners, an executable plan and an emotional connection with the attendees. Clear Objective & Strategic Partnerships American Express, together with Resy,...

Planning your Holidays for your Company and Personal Life!

Your family is here for the holidays to spend quality time but you still have your own office holiday party to host. If family visits have been stressful in the past, be thoughtful about managing them in the future, especially if you are in charge of planning the office holiday party. What can you do to take the stress out of having your family and also plan the holiday...

The Perfect Event with the mini oops

What makes a perfect event? What elements do you need to align in order to have the perfect event? Planning and strategic thinking are the basic ingredients we need to start. Recently, I attended a Banco do Brasil product launch event. They launched their kiosk and new credit card using Britto's art. Their objective...

The Passion of Giving

I always wondered if people that dedicate their life to helping others, whether it is by volunteering, donating, or physically going out of their way for someone else; are born "givers," taught, or simply they are followers of someone that shared that passion of giving. Yes, giving back is definitely a passion. Helping others is a passion that instills in your personality since you are...

It is time to plan THE Bar Mitzvah

By Indigo Events

Even though it should all be about the journey into manhood and the spiritual introduction to religion, the reality is that for most of the parents - it is a celebration - having friends and family enjoy this special occasion.In truth most families, and moms really look forward to it, especially the planning - and in many cases dads just pay the bill - which in many cases can go...

Indigo Events is THE choice for your event planning needs

By Indigo Events

Indigo Events is a full-service events planning company that is passionate about creating legendary events that are flawlessly executed for hosts, businesses and non-profit organizations.

The importance of guests bonding during your wedding: Cartagena, Colombia

For many brides a destination wedding means going away, a change of scenery, and a mini vacation before the big day. The highlight of the destination wedding is experiencing the journey with family and friends. Personally I love destination weddings, it is an exciting way of celebrating a big step in the future for any couple. It is not only a weekend away, it is about...

Tendencias en Eventos - 5 tendencias innovadoras presentadas en el evento de Catersource Las Vegas

En todas las industrias se tienen en cuenta las tendencias, y en la industria de los eventos no es la excepción; así estemos del lado del que planea o produce un evento, como el que recibe los servicios, en este caso el cliente. En esta generación, o milenios, son muy diferentes a la que yo pertenezco. Esta generación nació con una ventaja...

Some cultures collide, others identify with each other, and others unite

By Indigo Events

From an event point of view, this speaker was perfect, he completely connected with the audience and succeeded by providing the most important ingredient for the event to be a success: "Emotional Connection"This is the story of an amazing man whose journey and lessons need to be heard and learned from. A man who lived in a country where the hatred between two cultures caused political...

Event Trends Part 2 - 5 innovative trends from Catersource event in Vegas

There are many different trends that we all follow, whether you are in the the event planning business or if you are on the receiving end, the client. Millenniums, as clients, are very unique and different from my generation. They are more informed. With just a click of a button, they can find out anything they want. Information is at their finger tips . As event planners, we need to...

How to make the impossible happen under pressure

When doing any kind of product launching, the opening of a venue, or promoting a service, there needs to be a theme that connects with your your audience emotionally. It is the bridge that will close the gap and make a difference with any other product or service. Indigo Events hosted an event for the opening of a building and used this opening as a...

Choosing your event space isn’t just about looks. It’s about functionality.

The way you choose your event space isn’t just about looks. It’s about functionality. When choosing a venue, is open space of importance to you? Do you leave wiggle room for people to socialize? Will you have a dance floor? This is exactly why I was impressed with Ironside's venue when I attended a Focus Miami event. Their open space not only has the capacity to accommodate a...

Set The Perfect Ambiance for Valentine's Day

With Valentine's Day just around the corner, I wanted to share some romantic tips for my business readers who are conjuring up how to set the mood for someone memorable. The first thing that comes to our mind are red roses, candles, and then...what else can I do to make it more original? 1) Use your connections!! If you know a restaurant owner or chef, find out if they can print a...

Wedding Review: "When two cultures come together..How do you plan a wedding when the bride and groom are from a different culture or religion?

I had the pleasure of planning an amazing wedding where the bride and groom came from very different cultures. The bride was Hindi, living in the US. The groom was Jewish, born in Mexico. The challenge presented was how to combine both traditions from 2 distinct cultures; while maintaining the most important aspect....the love and respect for each detail. ...and of...

Review: "How do you pull an event in 14 days?"

Imagine booking an event date with your client and they don't want to start preparations until 2 weeks prior to the event! In Latin America, it's customary practice to plan an event in 2 weeks, maybe because it is cultural, or because attendees don't even RSVP until then, or most of the time they never do. When we hosted The Disney Institute in Colombia, it is common...

So how do we put the WOW in this year's Thanksgiving dinner?

The little that WOW you are the ones you don't expect and the ones you won't forget.. More than just planning an event for Thanks giving, we need to think about what is thanksgiving all about. It is more than just a pretty table; it is more than a really good menu or even more than the famous turkey and certainly it is more than shopping and any...

Bogota Fashion Week: Unique Locations Oops and Wow Moments

Location is 80% of the success for any event. When we indeed find that PERFECT location, the logistics is the next key measurement to allow us to see how much closer we are to hitting the "AMAZING EVENT" status quo bar. A perfect example of how venue selection can tie in with an event concept was Bogota Fashion Week. EL Dorado Airport in Bogota, Colombia, known to be as...

Baby shower Oops and Wow article test

With the revelaing party being the trendy thing to do, my client wanted to keep it traditional.

Colombia Segundo Congreso

Craig Skilling, Founder of Skill Entertainment Group The morning discussions opened with "The Global Impact of Sports & Entertainment on the Event Industry." The interactive presentation included discussions on the difference between major vs mega events in the sports and entertainment industry, how the NFL (National Football League) model of global expansion currently include London,...

The Brides are Back! Indigo Events can handle it.

By Indigo Events

Wedding season has arrived and the brides are back with a bang. Decisions need to be made and luckily Indigo Events' planners will consult you every step of the way and create the happily-ever-after wedding. Whoever said weddings were a nightmare has never used Indigo Events. With over 20 yearsof experience, we will fulfill your every desire and fix any oops along the way. The...

Burgandy Instead of White???

By Indigo Events

Indigo Events staff arrived to a recent event that seemed to be running smoothly until it was found out that the table linens were not the color they were supposed to be. All white was ordered but instead there were two different high-top tables and a buffet table covered with burgundy spandex. Without a moment’s notice the issue was addressed and needed to be fixed...

Surprisingly Things Go Wrong

By Indigo Events

Out of all the things that could possibly go wrong in a wedding of 600 people, the things that actually came up in a recent one were quite bizarre. From the mother of the groom’s ring falling out of place and needing a dash of crazy glue, to the Fourth of July traffic that prohibited the Rabbis from arriving on time to the ring boy’s late arrival, and finally the...

Wedding time at Indigo Events

By Indigo Events

Wow Karen’s wedding is already here.I can still remember when she was my intern and said to me..”when I get married you can do whatever you want”, and she did.She gave me cart blanche to her wedding, off course on a budget.On one side it’s a huge responsibility, it was my taste not hers, and on the other, I had so much fun and loved to work with her and her...

The Ultimate Wow Moment

By Indigo Events

As we reach the end of October, Breast Cancer Awareness Month, I’d like to share a story with you that does not involve one specific woman, but women as a community and a family.Last week I was given the opportunity to not only be a speaker at the Women’s Business Development Conference & Expo, but to experience the event from the participants' point of view...

Cultural Differences: Here, there and everywhere

By Indigo Events

For a breakfast event starting at 8:00 am, all my vendors and staff are all set and ready to go by 7:00 am. Everyone except the people of Venezuela.My job was to get the venue, outside of the Venezuelan traditional environment. I took them to Aventura, as opposed to Doral or Kendall where the Venezuelan population traditionally lives and works.There were no RSVP answers, a cultural...

Indigo Events takes part in launching the Business Connections in Miami series

By Indigo Events

On May 22, Indigo Events, together with Summa Magazine and Thought Leadership, launched the Business Connections in Miami series at the Northern Trust Bank in downtown Miami. Ian McCluskey, CEO of Miami-based Thought Leadership International, organized and led the panel. The event, which began at 8 a.m., sold out, attracting representatives from companies such as PepsiCo Latin America and...

Help Us Be # 1, Indigo Events needs your vote!

By Indigo Events

We are proud to announce that Indigo Events Corp. is a Spotlight Award Finalist for the 2010 Event Solutions Event Company Of The Year.Just click the Link, submit your email address and scroll down until you see the "Event Company Of The Year" category, then select Indigo Events. Make sure to click Submit at the bottom of the page to make your vote count.It would be an honor for Indigo Events...

No Unity Candle?! No problem for Indigo Events

By Indigo Events

Saying your prayers and crossing your fingers is not the only remedy for a perfect wedding. Yes, things go wrong. It’s natural right? It would not be a wedding without the scurrying event planner setting up flowers, organizing the bridesmaids and groomsmen and rushing to the reception before any guests arrive. So what happens when the unity candle is nowhere to be found?...

Indigo Events helps put on a women's empowerment event in Bogota, Colombia

By Indigo Events

On May 25 Indigo Events, in cooperation with the Colombian newspaper La Republica, produced a women’s empowerment seminar in Bogota, Colombia. The event, called “El Poder del los Talcones en el siglo XXI,” or “The Power of Heels in the 21st century,” started at 7 a.m. and lasted until 8 at night. It was held at El Cubo, a modern convention center in Bogota owned...

The emotional connection: Some initial ideas.

By Indigo Events

As a planner, we start a new year with many challenges, and many visions on how we can make this year a better one and a one with new things, trendy approaches and new incentives. Our imagination goes wild as we approach new clients and we face new beginnings. It is like our new year's resolutions are already way beyond our creative minds.However, our key challenge is the always...

Wow Karen’s wedding is already here.

By Indigo Events

I can still remember when she was my intern and once said to me ”when I get married you can do whatever you want”, and she did.She gave me card blanche to her wedding, off course on a budget.On one side it’s a huge responsibility, it was my taste not hers. On the other, I had so much fun and loved to work with her and her mom that it was their energy that helped me get...

Increible ! El matrimonio de Karen es ya.

By Indigo Events

Todavía cuando fue mi practicante y me dijo: "Cuando me case quiero que me organices mi boda, puedes hacer lo que te ocurra".Y así fue.Me dio carta blanca para dejar volar mi imaginación (dentro de un presupuesto claro).Por un lado, era una gran responsabilidad ya que era mi gusto y no el de ella, pero por el otro lado tuve la mejor experiencia y me encantó trabajar...